Ararinha is a publishing house dedicated to fostering readers and promoting literature as a tool for human development. With a catalog designed for the educational community, the brand supports different stages of the reading journey, from early childhood through adolescence, offering books that engage with essential contemporary themes. Built around the concepts of imagination, discovery, and growth, the visual identity translates the world of reading into a warm, playful, and inspiring design language.
The graphic system reflects the transformative power of stories. Their ability to broaden perspectives, spark curiosity, and strengthen connections between children, families, and educators. At the heart of the project lies the idea of flight: a metaphor for the possibilities that unfold with every new story. After all, when reading meets imagination, pages become wings.
