A custom illustration system developed for Wellaroo, an Australian premium dog nutrition brand. Created for product packaging,
the artwork combines expressive characters, organic forms, and a refined color palette to communicate wellbeing, trust,
and natural ingredients.
the artwork combines expressive characters, organic forms, and a refined color palette to communicate wellbeing, trust,
and natural ingredients.
Each product is inspired by a different Australian biome, with illustrations that draw from the native habitats of the featured ingredients and animals. Wetlands, coral reefs, tropical rainforests, coastal landscapes, and open savannahs informed the composition, flora, fauna, and color palettes of each package, creating a distinct visual identity while reinforcing the origin and story behind every recipe.
Balancing playfulness with a premium aesthetic, the illustration system was designed to unify the product range, enhance shelf presence,
and celebrate Australia's rich biodiversity through contemporary, engaging visuals.
Balancing playfulness with a premium aesthetic, the illustration system was designed to unify the product range, enhance shelf presence,
and celebrate Australia's rich biodiversity through contemporary, engaging visuals.
Commissioning Agency Studio Macki
Design Leo Gamberini
Illustration Amanda Cestaro
2025
